It used to be that if you wanted to try a new bringing a new product to market, you needed a lot of capital
You would need to spend money speculating what sort of products the market might like, then hire a team to design your product.
You would build or hire a factory to start producing it, then have a marketing and design team to sort out packaging and advertising, which would then be given to a sales team, who would try to find stores that would stock your product.
All of this would have to be done in the domestic market before you could even think about going international (which would contain a whole list of new problems!) That's a lot right?! It is little wonder that so many indigenous enterprises get overwhelmed and stick to their low-return.